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5 Industries Taking Full Advantage of Facebook Live (and How You Can Too)

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Since the introduction of Facebook’s live streaming feature, live streaming has become the hottest form of social media marketing. Inc. reports that, “there have been more than 3.5 billion live broadcasts on Facebook, connecting brands and audiences in real, in-the-moment engagements that drive more comments and higher viewership than standalone video.” The majority of industries have now invested in live streaming and are developing strategies to amplify their exposure. You can read more about the industries and strategies involved with live streaming in the article below:

Inc. —> Inc.com

Video Marketing Stats: 18 Reasons Why You Should Live Stream (infographic)

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The wild popularity of online prerecorded video and live streaming has changed the landscape of digital marketing. According to Digital Information World, “the goal of corporate social media was to establish authority, boost brand recognition and ultimately, to sell a product. ” Even though that remains the general formula, structured digital marketing has been under-performing against spontaneous and authentic live streamed videos. If you want to learn more about the benefits of live streaming, take a look at the infographics in the article below:

Digital Information World Article —> www.digitalinformationworld.com

Bulldog DM to speak on Digital Entertainment World panel on live streaming + music festivals + brands

On Feb. 4, 2019, Bulldog DM CEO John Petrocelli will be participating in DEW’s “MUSIC: Expanding Music Festivals Through Live Streaming: Connecting Brands With Viewers Around The World” panel. The panel will discuss how festivals and their partners are creating experiences where viewers can connect with fellow audience members and truly feel part of the event – while brands can engage the digital audience without being overly intrusive.

DEW

 

 

Find More Information At —–> www.dewexpo.com