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04 Jun 2019

Bulldog DM was invited to present and speak at GroupM and The Raine Group’s Video Day

By Admin

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Bulldog DM founder, John Petrocelli, gave a presentation entitled ‘Live Streaming for Brands’ at GroupM and The Raine Group’s video day, a forum for video industry leaders to present their latest thoughts on how GroupM’s top media execs, buyers and planners can navigate the complex video ecosystem to more effectively drive growth for their clients.

The presentation reflected the growing trend of brands embracing live video to attract and engage consumers: “Live streaming has rapidly emerged as a compelling way for brands and marketers to reach and engage connected consumers. The combination of the rise of the millennial fueled experience economy with the emphasis of video on social and publisher platforms presents unique opportunities for brands to explore live content and amplification strategies like never before with the potential for impressive results. We’ll review the market, it’s trajectory, and cite best practices for brand success in this emerging segment of the video industry.”

30 Apr 2019

Twitter Announces Bolder Live Streaming Endeavor

By Admin

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Interest in the live streaming industry grew larger yesterday as Twitter announced their initiative to develop stronger streaming partnerships with media companies and sports leagues. The move by Twitter signals a trending approach among social media platforms by focusing on niche content rather than quantity.

At yesterday’s Digital Content NewFronts, Twitter revealed to media buyers that they plan to bolster their live streaming portfolio by increasing streaming projects with Viacom, Live Nation, Activision Blizzard, ESPN, NFL, Major League Soccer, Univision Communications, Time magazine, and the Wall Street Journal.

Twitter will also now be aiming live streamed content at users who share the same interests of the content. Twitter users who enjoy politics will now be shown political live streamed shows at the top of their timeline.

Product lead at Twitter, Sriram Krishnan, stated. “If we know you love to watch football we’ll make sure it’s the first thing you see.”

The combination of Twitter’s timeline innovation and popularity of current niche live streamed shows only spells success for their live streaming endeavor in the future.

You can view all of Twitter’s streaming announcements below provided by Vanity Fair:

Entertainment

  • Viacom: MTV will launch the “VMA Stan Cam” for its tentpole Video Music Awards show this year, letting fans select which audience member they’d like to watch on a live reaction cam or follow backstage and behind-the-scenes during the show’s biggest moments. Viacom also will be bringing back red carpet coverage of BET, CMT and other MTV tentpole events.
  • Univision: New content for Twitter will include 2020 election analysis and reporting with “Vision 2020”; select soccer highlights from Liga MX and UEFA Champions League; Latin music award show coverage of Premios Juventud and Premio Lo Nuestro; and content from reality TV shows “Reina de La Canción” and “Mira Quién Baila.”
  • Live Nation: In the fall of 2019, Live Nation will launch a new concert and festival series exclusively on Twitter, featuring 10 concerts over in 10 weeks as well as moments from festivals including Governors Ball, Lollapalooza, Bonnaroo Arts & Music Festival, and Electric Daisy Carnival.

Sports and Gaming

  • ESPN: “ESPN Onsite” will be the brand extension of the sports broadcaster’s live shows, encompassing existing ESPN franchises on Twitter like “The College Football Show,” “Hoop Streams,” “Ariel Helwani’s MMA Show,” and “MLS Countdown Live.” In addition, ESPN will add Onsite branding on Twitter around other tentpole events when they are on location.
  • NFL: As part of a multiyear partnership extension, the league will continue to program video highlights, breaking news and analysis, and will also include new live shows anchored around NFL tentpole events including the NFL Draft.
  • The Players’ Tribune: Launching talk show called “Don’t @ Me,” an interactive live broadcast featuring two athletes debating every “greatest of all time” topic under the sun, featuring notable comments from Twitter users and fan voting to determine the winner of the debates.
  • MLS: Soccer league’s multiyear extension of its Twitter agreement will continue to provide highlights and a slate of live matches in English (via @UnivisionSports and @MLS). In addition, MLS will post every goal on Twitter.
  • WarnerMedia’s Bleacher Report: House of Highlights, the hoops brand that was born on Instagram, is coming back to Twitter for season 2 of its highlights show with athletes and celebs joining Omar Raja, founder of House of Highlights.
  • Blizzard Entertainment: For its BlizzCon 2019 gaming convention (Nov. 1–2), Blizzard will deliver a selection of content to Twitter for the first time, including the entirety of the opening ceremony, behind-the-scenes interviews and live broadcasts, and clips and highlights of game-developer panels and esports tournaments.

News

  • The Wall Street Journal: “WSJ What’s Now” on Twitter will be a new brand serving business analysis and markets insights daily; the content will include live-streaming premium conferences and events including the Future of Everything and WSJ Tech D.Live.
  • TicToc by Bloomberg: After launching two years ago, TicToc will expand coverage to include global events like the G20 Summit, United Nations General Assembly (UNGA) and World Economic Forum.
  • CBS Interactive’s CNET: In a new partnership with Twitter, CNET will sell sponsorship opportunities its coverage on Twitter of industry events such as CES and Mobile World Conference, along with buying guides and tech news.
  • Time: The magazine property (which Meredith sold last year Salesforce.com’s Marc Benioff) will develop content exclusively for Twitter around franchises like Person of the Year and Time 100, including live-streaming video.
22 Apr 2019

Coachella Ends With Record Breaking Result

By Admin

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Coachella ended with many shocking moments from creative artistic sets to suprise guest performers. However, the most shocking thing to come from Coachella was the number of live stream viewers.

According to a recent report, Coachella’s live streaming views increased by 90%. The total number of views during the first weekend amounted to 82.9 million while last year’s total was only 41 million. Many will focus on the dethroning of Queen Bey narrative, but the larger story at hand is the growing trend in live streaming video viewership.

In 2018, YouTube’s first quarter of total live stream hour viewership was 400 million views. In 2019, the first quarter total ended up being 722 million. That near double in live streaming hour viewership and Coachella’s total streamed viewers suggests that peoples interest in live streaming video has doubled. If you take into account that live streaming has been projected to increase in popularity, the number of live stream views will only grow in the future. Next year’s first weekend live stream of Coachella can potentially fall anywhere from 120 – 160 million views.

As we await Coachella’s second week view tally, it has become abundantly clear that live streaming is one of the fastest growing demand sectors.

25 Mar 2019

Apple Announces New TV Streaming Service

By Admin

Apple has just declared its new streaming service, Apple TV+, and it has the streaming industry buzzing.

During Apple’s company address, CEO Tim Cook unveiled a multitude of new products. However, their new streaming tv initiative, Apple TV+, stole the show. According to Tim Cook, Apple TV+ will be a new app and it will include original programming from actors and directors like Steven Spielberg, Steve Carell, Reese Witherspoon, J.J. Abrams, and Jennifer Aniston.

You can see the Apple TV+ promotional video below:

Apple will be spending a total of 2 billion dollars on original programming to contend with streaming heavy weights like Netflix, Amazon, and Hulu. The move into streaming by Apple is being seen as both an adaptation to new market demands as well as a larger plan to consolidate every aspect of our daily entertainment consumption. However, they will be receiving tremendous competition after Disney’s expected streaming initiative announcement next month.

In addition to original programming, the Apple TV app will feature the ability to stream standard television channels or pay extra money for premium channels like Showtime, CBS All Access, HBO, and Starz. Apple’s Peter Stern stated, “We designed a new TV experience where you can pay for only the channels you want, all in one app, with the password you already have.”

Apple isn’t expected to be an instant contender in the TV and movie streaming market, but their success with Apple Music is an indicator that Apple will always have impact in every market they enter.

18 Mar 2019

Disney+ Projected To Hit 160 Million Subscribers

By Admin

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Streaming is expected to hit new heights due to a new major player: Disney. Towards the end of 2019, Disney will be launching their highly anticipated streaming service, Disney+. Disney+ will encompass all Disney content and potentially stop streaming rights to other DTC streaming platforms. That combination has some JP Morgan analysts projecting that Disney+ will eventually hit 160 million subscribers.

Although Disney+ will take a long time to catch up with other streaming platforms, it still might win in the end due to the foreign market. As of right now Netflix remains the leader of the streaming platform pack with a total of 139 million paid subscribers, and 58.5 as domestic. If Disney+ hits 160 million subscribers, 45 million are expected to be domestic and 115 million will be foreign. A lot of foreign markets are more accepting towards child and wholesome content and Disney will have the advantage of stripping their major titles away from other streaming platforms.

On April 11th, Disney will be holding their annual investor meeting and Disney+ is expected to be one of the most discussed topics. Investors will finally be able to learn the subscription cost model and how Disney will allocate streaming rights to major brand titles like Star Wars and Marvel. Investors and the public will finally have the opportunity to find out if Disney+ can massively overhaul the streaming industry.

To learn more about streaming and the live streaming industry, visit bulldogdm.com.

11 Mar 2019

Fortnite’s Superbowl Concert Opens Up New Marketing Strategies

By Admin

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The popularity explosion of Epic Games’, “Fortnite”, has increased brands interest into the new avenue of integrated video game marketing.

During the 2018 Superbowl, famed DJ Marshmello held a live streaming virtual concert in Fortnite. The mixture of Marshmello and Fortnite’s popularity ended up garnering 10 million views. For some larger perspective, that’s 1/10th of the people who viewed the Superbowl. In addition to the massive reach of Fortnite’s virtual concert, the Superbowl saw a decline in viewership.

The success of Fortnite’s virtual concert has now opened up a flood gate to video game live streaming marketing integration strategies. Although the concept of integrated video marketing is in its infancy, it could have the potential to bring on an ad-valanche comparable to YouTube’s introduction of ads. However, Epic Games must take into account how over-saturation of advertisements will affect gamers positive outlook on Fortnite.

Below is a video of Marshmello’s live streamed Fortnite concert. While watching it, try to imagine the possibilities of brand integration.

27 Feb 2019

Microsoft Helps LinkedIn Launch Its First Live Video Streaming Service

By Admin

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Linkedin’s venture into video integration took a huge leap with their advancement into live streaming beta-testing. According to the director of product management at LinkedIn, Pete Davies, live video “has been the most requested feature.” Linkedin’s new endeavor was supported by Azure Media Services, which provided important encoding tools to seamlessly stream live videos.

Article –> theverge.com

05 Feb 2019

Future Tech Podcast Interview With Bulldog DM CEO, John Petrocelli

By Admin

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Bulldog DM CEO John Petrocelli joined the Future Tech Podcast to discuss keeping consumers engaged for extended periods of time and how to overcome those challenges, the falling prices of high-quality video equipment and how this has impacted the space, and the development of a proprietary tool that’s allowed Bulldog DM to deliver four-camera HD-produced experiences on Instagram.

Listen to the full podcast at —> www.futuretechpodcast.com

24 Jan 2019

Four Ways The Business Of Music Videos Will Transform In 2019

By Admin

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Over time, music listeners have started to prefer audio being accompanied with visuals rather than listening to audio alone. According to YouTube’s Global Head of Music Lyor Cohen, “The music business used to be an audio business, and then it became an audiovisual business. Now, I think it’s going to become a visual audio business.” For 2019, Forbes predicts that there will be four major trends in video that will have a big impact in the music indusrty. You can find those four trends in the following article:

Forbes —> www.forbes.com

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